BrandLife, a trailblazing event-driven marketing and engagement agency, has taken a bold step in its East African expansion by hosting its inaugural event in Ethiopia, a milestone that underscores its commitment to driving innovation and digital transformation across the region.
Held at the prestigious Skylight Hotel in Addis Ababa, the exclusive training and networking session themed “The Future of Work” brought together 48 carefully selected business leaders for an immersive exploration of artificial intelligence (AI) and its transformative impact on modern workplaces.
The event, a showcase of HP’s latest AI-powered innovations, featured expert-led discussions, hands-on demonstrations, and dynamic conversations designed to equip attendees with the tools and insights needed to thrive in an increasingly digital business landscape.
From navigating automation to enhancing productivity, participants left empowered to harness AI for competitive advantage. “This event is a testament to our mission of fostering knowledge-sharing and meaningful connections,” said Julius Agenmonmen, Group Managing Director of BrandLife Limited Nigeria and BrandLife Kenya Limited.
A Regional Journey Rooted in Impact
BrandLife’s East African odyssey began in November 2022 in Kenya, where it made a splash by hosting over 100 channel partners at Nairobi’s Golden Tulip Hotel for an evening of networking, entertainment, and strategic discussions.
The agency elevated the experience with a retreat to Naivasha, blending team-building with collaborative business insights. Since then, BrandLife has solidified its presence in Nairobi through high-impact events, including a notable partner forum at the Mövenpick Hotel, where over 100 attendees explored HP’s AI-driven product advancements.
The agency’s footprint now spans Uganda and Tanzania, with standout events like a strategic gathering at Dar es Salaam’s iconic Whitesands Hotel, where partners engaged in product showcases and forward-thinking collaborations.
From Kampala to Addis Ababa, BrandLife has curated world-class experiences that bridge businesses with cutting-edge solutions, reinforcing its reputation as a leader in event-driven marketing.
Redefining Events as Catalysts for Growth
In today’s competitive B2B landscape, events are more than gatherings—they’re powerful platforms for brand positioning, relationship-building, and education. BrandLife excels at crafting immersive, results-driven experiences that blend strategic content, compelling storytelling, and flawless execution. Whether through product launches, customer forums, or training workshops, the agency creates opportunities for brands to connect, inspire, and drive measurable impact.
Founded in 2015, BrandLife has partnered with industry giants like HP, SasaPay, Bacardi, Roodito, and Zuri Health, delivering 360-degree marketing solutions that resonate with diverse audiences.
Its innovative approach has positioned it as a trusted partner for businesses navigating the complexities of modern markets. “We’re not just hosting events; we’re shaping the future of engagement and digital transformation,” Agenmonmen added.
A Vision for the Future
As BrandLife continues to expand across East Africa and beyond, its focus remains clear: empowering businesses through creativity, strategy, and innovation. With a proven track record of delivering transformative experiences, the agency is poised to redefine how brands engage with their audiences, fostering growth and success in an ever-evolving digital era.
