Renowned media personality Eric Latiff has secured a new role with Nation Media Group (NMG) following his departure from Standard Group’s Spice FM, where he worked for four and a half years.
Nation Media Group’s Head of Broadcasting, Simaloi Dajom, warmly welcomed Latiff, lauding his extensive media experience and its potential to transform the company’s offerings.
“I am thrilled to announce that Eric Latiff is joining Nation Media Group starting today! Latiff is a highly regarded and accomplished media personality, renowned for his creativity, passion, and stellar track record across TV, radio, and digital platforms,” Dajom said.
She emphasized that Latiff’s 27 years of experience in the media industry, coupled with his passion for developing innovative media, aligns with NMG’s strategy to create impactful multimedia content.
“Having Latiff on board aligns perfectly with our strategy to continuously innovate and elevate our broadcast offerings. His inclusion underscores our commitment to creating multimedia content that our customers love. I am confident that his inclusion will bring much-needed impact in the fast-changing media landscape,” she added.
Dajom encouraged NMG staff and audiences to support Latiff as he transitions to his new role, with details to be unveiled on NTV and NMG’s digital platforms.
Eric Latiff’s Departure from Spice FM
Latiff announced his exit from Standard Media Group on January 6, 2025, reflecting on his time at Spice FM, which he helped launch in August 2019.
“On this 6th day of January 2025, my heart is heavy as I bid kwaheri to the brilliant team of colleagues at Spice FM and the Standard Group. I am grateful for the opportunity to be a part of Kenya’s oldest private media house again and I am proud of the teams I leave behind in radio, TV, and print,” Latiff stated.
Latiff recalled the early days of Spice FM, including its launch on August 20, 2019, alongside colleagues CT Muga, Ndu Okoh, and Njeri Thorne.
“At exactly 6 am on August 20, 2019, four people entered a brand-new studio and started a journey along an uncharted path. When I switched on the four microphones that morning, I was excited at launching yet another station, but I also had butterflies in my stomach. Would this work? Would the audience embrace four hours of non-stop talk during their busy morning commute?”
He credited the success of The Situation Room, Spice FM’s flagship show, to the dedication of the team, including producer Brian Evusa, programme controller Brian Obara, and Radio General Manager Tom Japanni.
Latiff expressed pride in the growth and success of the station and gratitude to colleagues and audiences who supported the journey.
As he embarks on his new chapter with NMG, Latiff’s wealth of experience is expected to bring innovation and transformation to the company’s media platforms.
